Why did Taylor Swift pull her music from Spotify on November
3, 2014? Was it really to “protect a superfan” as her bosses claim or even to
fight for the rights of unsigned musicians everywhere? The answer is probably a
lot more mundane. And more predictable. A quick view of Google Trends shows
Taylor Swift’s relative fall in popularity since late 2012:
But look at all those headlines generated in November 2014.
A record amount of publicity generated for the young pop star. Something else
happened on November 2014: Swift announced dates for her tour in 2015. All that
publicity would come in handy. Presumably, it did no harm in shifting tickets,
particularly as Swift was now looking out for the “super fan.”
The music industry has been accused of lacking ideas to generate revenue for over a decade now. Industry executives are told they should be more creative than the artists they're trying to promote. Whoever is responsible for the Swift PR exercise is truly a marketing whizz. Her next business ventures should be watched with interest.
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